Startup Marketing

From Zero to Traction

Starting from scratch? These strategies help new businesses build their initial online presence and find first customers.

Startup Marketing Priorities

1. Define your audience (be specific)
2. Build minimum viable presence (website, social)
3. Create founder story (authenticity sells)
4. Get first testimonials (social proof)
5. Test and iterate (fail fast)

Low-Cost Growth Tactics

• Content marketing
• Community building
• Partnership marketing
• Referral programs
• Guerrilla marketing

Mistakes to Avoid

• Trying to be everywhere
• Copying competitors
• Ignoring analytics
• Scaling too fast
• Neglecting retention

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